In what appears to be an increasing trend, a Connecticut law firm filed suit last week (May 27, 2009) against Google, inc. alleging that Google's Adwords program tortiously interferes with business relations (by redirecting prospective clients and referrals) and that Goggle is being unjustly enriched by selling trademark-triggered advertising to trademark-owners' competitors.
The allegations resemble similar claims made in a Texas class-action filing, FPX, LLC v. Google, Inc. (ED Tex) which is the how the Connecticut firm learned of the problem. Apparently, one of the Firm's attorney's discovered a competitor was using the firm's name as an advertising trigger while doing a Google search for the Firm.
Complaint available here. Thanks to Eric Goldman and his Technology & Marketing Law Blog for the link to that complaint.
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